What does CX mean to you? | The Customer Show | Australia's Largest CX Expo
Why is customer experience so important?
While the quality of your products and services - which might mean how long your products last, how many features your products have, or how flexible your services are - will attract new customers to your brand, customer experience impacts whether existing customers stay with you. No matter how good your products are, if your customers have a bad experience with your company, you can say goodbye to their patronage.
It follows that companies should be investing just as much time and energy into offering a great customer experience as they do into other aspects of business operations. Customer experience includes customer service, but it also affects every other stage of a company's output, including product design and marketing. CX is really just about meeting the needs of your customers, whatever they are.
Good CX can:
- Promote brand loyalty, encouraging customers to shop with you again and again
- Encourage customers to promote your brand via word of mouth by recommending you to friends and family
- Reduce the overall cost of serving customers because less time is spent on complaints and other customer service elements
- Increases customer retention rates
What's more, yours won't be the only company investing time and resources into improving CX.
Today, many businesses understand the importance of CX, and the bar is set very high both for existing companies and new entrants to the market. These days, you'll need a customer satisfaction rate of around 90% just to keep up with the competition. If you want to beat it, you'll need to do even better.
Ahead of the Customer Show taking place from 4-5 May in Melbourne, Australia; we asked some of our speakers and sponsors what CX means to them. Check out the video to see what they had to say!
Featuring:
- Mary Anne Ghobrial, The Customer Show
- Margery Lynn, Sprinklr
- Jason Bradshaw, The Power of CEX
- Booth Fellers, Khoros
Hosting 1000+ attendees at the Melbourne Convention and Exhibition Centre, The Customer Show will see over 150+ speakers presenting the work they and their organisations have been on to drive company-wide customer experience. Visit www.customershow.com.au for more info!
Download the agenda to see what you can look forward to t this mega show!
The Customer Show | Australia's Largest CX Expo Australia's Biggest Gathering Across the Entire Customer Experience Ecosystem. Bringing eight events into one to host the largest CX Expo.
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