Integrated, “Multi-Touch” Marketing Campaigns
One-hit wonder digital campaigns only go so far when it comes to building consistent healthy sales pipelines. We can develop integrated campaigns that provide frequency and reach for year-round pipeline replenishment.
Connecting you with prospects at every stage
Broad Lead Generation
Your Objective:
- Branding and awareness building across a range of profiles in your target market
- Passive/minimal lead generation
Our Offering:
- Email direct marketing campaign to the relevant database
- Content hosting and distribution of your existing assets to our relevant databases
Active Lead Generation
Your Objective:
- Brand awareness building with your relevant target audience, across various levels of seniority, who have indicated an active interest in the topic area
Our Offering:
- Online Event or Bespoke Webinar Sponsorship
Active leads generated: Complete Attendee Registration list with contact details
- Industry Report or Bespoke Content Sponsorship
Active leads generated: Complete Content Download list with contact details
Engaged Lead Generation
Your Objective:
- Build awareness around your thought leadership and demonstate your capabilities to a relevant and engaged audience from your target market
Our Offering:
- Speaking session at Online Event or Bespoke Webinar in the form of presentation, panel or chairing
Engaged leads generated:
- Live and on-demand leads from prospects that have watched your session
- Interactive polling repsonse to drive insights for lead nuture campaign
- Questions from the audience to drive insights for lead nuture campaign
Prioritised Lead Generation & Activation
Your Objective:
- Engage directly with a priority segment or profile from your target market to demonstrate thought leadership capabilities
Our Offering:
- Host and Facilitator of Virtual Interactive Discussion Group (VIDG)
We curate an audience of relevant senior prospects to allow a two-way discussion with up to 6 attendees at each rotation who have a common interest that aligns with your solution Priority leads generated and activated:
- Interact directly with senior prospects to discover their requirements and upcoming projects
- Allows for personalized follow up meetings by your sales reps
Qualified Lead Generation & Activation
Your Objective:
- Engage directly with a priority segment or profile from your target market that have been qualified as having an active requirement, budget and timeframe to invest in your area of solutions
Our Offering:
- Host and Facilitator of Power 10 group discussions or 1-2-1 meetings package
We curate and qualify an audience through an Account Based Marketing approach to allow a two-way discussion with up to 6 key prospects at a time who have an active requirement for your area of solutions Priority leads generated and activated
- Interact directly with senior decision maker prospects from your Target Account list
- Allows for personalized follow up meetings by your sales reps
