Often sought and rarely achieved, alignment is the holy grail of marketing and sales teams everywhere. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success through delivering high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. In this presentation, we will discuss;

• Understand how alignment can create cross-functional input from both departments that will improve go-to-market strategies.
• Learn how 'smarketing' alignment will improve seamless handoff between marketing-generated leads and sales.
• Create cohesive content that speaks directly to buyers by integrating sales team intel, with marketing creativity.