Navigating Changing Buyer Behaviour Through
Personalised Content And Sales & Marketing
Alignment To Drive Digital Marketing ROI
Personalised Content And Sales & Marketing
Alignment To Drive Digital Marketing ROI
August 3 - 4, 2021
| 10:00am - 11:40am AEST |ONLINE
The Future of B2B Marketing is HERE.
The last 12 months has seen immense change, especially for B2B marketers. Buyer behaviour has shifted dramatically and we have now entered the “attention economy” era where getting your message to connect during the consideration stage of the buyer journey has become near on impossible... Or has it?
For the clever modern marketer who has been able to embrace and advance effectively in the tactics of personalisation, Account Based Marketing (ABM), marketing automation and has won over the support of their sales teams – these are the marketing wizards that are driving significant marketing ROI and revenue through digital.
IQPC Australia is excited to present The B2B Digital Marketing Virtual Show to bring to the forefront the most compelling strategies and innovative leaders that are changing the landscape.
4 Key Learnings You Will Take Away From This Virtual Event:
Stand Out From The Pack
Take Ownership Of Your Brand and Messaging By Developing Content Marketing That Positions Your Business As The Leading Provider In Your Market
Striving For #1 In Your Market
Understand and Apply the 80/20 Rule By Nurturing Your Existing Customers and Identify Gaps To Expand and Advocate For Your Brand
How Does ABM Work For You?
Understand the benefit and impact ABM could have for lead and revenue generation, and create a roadmap that works for your business
What Is "Smarketing"?
Align Your Sales and Marketing Teams In Order To Create Collaborative Go-To-Market Strategies That Improve Customer Satisfaction.
Key Event Topics and Discussion Points
The Secret to Successful ABM Strategies
Defining your accounts, tactics & tech to turn theory into results
Optimising Your Digital Channels & MarTech Stack
Creating vehicles for marketing revenue generation that can process leads, automate messaging & drive sales performance
Respected & Trusted Thought Leadership
Building your digital content strategy to be purpose driven part of the industry conversations
Awareness to Conversion: Personalisation At Every Stage
Lead nurturing tactics that keeps your business front of mind
Winning Over Your Sales Teams
Changing the mindset and driving deals through sales & marketing alignment
Staying Number 1
How to maintain market share and use digital to upsell, cross-sell and retain your customer base
Who Should Attend?
B2B Marketing Professionals, including:
Chief Marketing Officers
Marketing Directors & Heads
Digital Marketing
Partner Marketing
Demand & Lead Generation
Field Marketing
Sales, Business Development
Channel Marketing
Brought to you by:
How it works:
How it works:
Step 1:
Click on any of the register buttons on this page. Enter your information and secure your place
Step 3: Schedule Time
Mark some time in your calendar when you can be free of distractions or watch with colleagues
Step 2: Confirmation Email
This will be dispatched upon registration with details about the event
Step 4: Tune in for the LIVE webinar!
Click the link in the confirmation email and prepare questions for our industry-leading speakers
