In a time where buyer behaviour has been disrupted, and businesses have a different approach to investing in new technologies and solutions, it is more important now than ever before for b2b marketers to differentiate their messaging and stand out from the crowd. In this panel discussion, we will hear from b2b marketing leaders who have changed their approach to content marketing, by using cohesive messaging, and storytelling to attract buyer attention and remain competitive in their market.

·        How content marketing strategy can help gain and maintain attention of valuable audience segments.

·        Identifying your most valuable audience and filtering quality leads through targeted content.

·        Enabling processes for an audience first approach

·        Creating meaningful content that stands out, drives engagement and delivers results.